Saweetie is a rapper, CEO, creative director, and content queen who figured out how to bottle up and sell her persona (and music) to a distracted generation. Here’s how she and her team do it.
“I know that’s right!” is peak Black vernacular. I remember hearing it as a child on Black sitcoms during the ’90s and from older family members who used the term as a form of encouragement for the most mundane and the most major of life occurrences. Make the honor roll? “I know that’s right!” Finish all of your vegetables? “I know that’s right!” It’s an exclamation and a head nod wrapped in one...