A History of Pokémon Streetwear Collaborations

Thunderbolt Project by Frgmt

Year: 2018-2020

Some of the most popular creatures from the Pokémon universe including Pikachu, Mew, Mewtwo, Eevee, and more have all been positioned alongside Fragment’s signature lightning bolts.

Image via Dover Street Market

10 Deep

Year: 2019

Scott Sasso’s 10 Deep released two capsules with Pokémon in 2019, the first time that Pokémon had ever officially collaborated with a US streetwear brand.

Image via 10 Deep


Year: 2019

In celebration of the Baby-G’s 25th anniversary, Casio collaborated with Pokémon to release a limited edition watch in Japan.

Image via Casio

Jeremy Scott

Year: 2019

Known for his bold and colorful design language, Jeremy Scott brought Pikachu into his world for his Spring 2019 collection.

Image via Getty/Thomas Concordia


Year: 2019

Beams released a Japan-exclusive Pokémon collab of its own in June 2019. The drop specifically focused on the trading card game.

Image via Beams

Medicom Be@rbrick

Year: 2020

In January 2020, Pikachu joined the Be@rbrick figure ranks. Bright yellow 100% and 400% versions of the collectible figures became available to the public.

Image via StockX


Year: 2020

Adidas rolled out a series of footwear and apparel in collaboration with Pokémon throughout 2020.

Image via Adidas

Daniel Arsham x Uniqlo UT

Year: 2020

Uniqlo UT had released a handful of Pokémon graphic T-shirts before, but none were as hyped-up by the streetwear community as Daniel Arsham’s special collab.

Image via Uniqlo


Year: 2020

Bape Baby Milo-fied popular Pokémon like Pikachu, Charmander, Bulbasaur, Squirtle, Gengar, Snorlax, Mankey, and Jigglypuff for its 2020 collaboration.

Image via Bape


Year: 2020

The collaborative partnership with Pokémon included Gengar incense chamber, varsity jackets, and T-shirts displaying all 151 of the original Pokémon alongside the signature phrase, “Gotta Catch ‘em All!"

Image via thisneverthat

New Era

Year: 2020

The New Era Pokemon line included a series of fitted caps and dad caps inspired by Pikachu.

Image via Pokémon


Year: 2020

Bait debuted its own capsule of earth-toned clothing with Pokémon back in November 2020. Long and short sleeve T-shirts were covered depicted various fan-favorites from the series.

Image via Bait

Daniel Arsham

Year: 2021

Daniel Arsham released his interpretation of the most coveted card in the history of Pokémon, the first edition Charizard Holo. The pieces were made of pink cast resin and crystal.

Image via Daniel Arsham

Gucci x The North Face

Year: 2021

Gucci partnered with Pokémon Go for a special virtual release of its coveted collab. Pieces include a floral backpack, matching bucket hat, and logo T-shirt.

Image via Pokémon Go